Sunday 31 May 2015

Wake Up Now

If you are not familiar with Wake Up Now (WUN), it was basically the same business model as ACN but with different products, and shared many similarities with them. If you wish to read more about this company, feel free to make your own research.

I recently stumbled upon a very interesting This American Life radio broadcast about the now defunct Wake Up Now. It is very interesting and I strongly suggest that anyone interested in ACN and their practices take at least a half hour to give this very informative piece a listen.

From the beginning, similarities arise between the two MLM companies. First of, WUN mainly geared their efforts toward recruiting students and people of color, as does ACN. The main problem with recruiting these groups people is what they have in common : they're struggling with money. Students still studying or coming out of college, thousands of dollars in debt, looking for some extra income and immigrants / less fortunate people looking for a way to make it in America (also Canada, Australia, UK, etc). It is very sad to see those people get lured into these types of schemes, being promised the world but "failing"* because from Day 1 new recruits are part of the 95%+ of IBOs never making a significant income from MLMs.

* Note that they don't fail, the system is simply made against them, so ACN can easily put the blame on the rep for not putting enough effort. If you wish to read more about this technique, see Part 2 of The ACN Scam.

Then you have the various meetings where it's not clear what everybody is actually doing there, other than listening to gurus shouting buzz words and playing loud techno music.

I could go on for hours listing everything wrong about both companies, and how ACN is bound to fail like WUN, but I will let you listen by yourself. I have also included a report made about ACN exposing the shady practices and cult-like techniques used by reps.

WUN radio broadcast :
http://www.thisamericanlife.org/radio-archives/episode/543/wake-up-now

ACN report :




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